Internet Strategy Assessment

Business Name

Web Site Address

Owner's Name

NuRelm Contact

Contact's Email Address

Contact's Phone Number

1. General industry:

2. Target Market(s):

3. How do you currently get the majority of your sales leads?

4. How many of your yearly sales leads come from your Web site (estimate)?

5. Do you currently have a cohesive online marketing campaign in place? If so, how successful is it?

6. If you don't have an organized, multi-faceted online marketing campaign, are you doing anything at all to drive traffic to your website? Please list actions you are taking, if any.

7. Has your overall marketing budget been cut due to the economy? If so, how have you cut back?

8. What types of traditional marketing do you do? How effective is it? Estimate what each lead costs that you get from traditional advertising.

9. If you have a current Web site, is it editable?

If yes, what product do you use to edit?

 
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